Film posters can become iconic images within pop culture and define the identity of a film. Film posters have developed over time and been influenced by classic examples such as the work of the artist who designed posters for "Gone With The Wind"(1939), "Jaws"(1975) and "Star Wars V:The Empire Strikes Back"(1980). Gone with the wind set the standard for ilm posters as a visual indication to the style of a film. The poster displays romance as the most dominant theme but shows that there is a also a thrilling, western setting to the film.
After the success of the "Gone With The Wind" poster the artist was asked to paint the poster for "The Empire Strikes Back" because the fim makers wanted to give the film a romantic undertone to draw in a female audience. This dramatic style of film poster has since dinished but it influences modern films, even being spoofed by Familly Guy.
Over time film posters have become more dependent on digital technology and photo editing software such as photoshop(apple). Posters are rarely painted by hand and are created by taking digital photos and imposing them over other images. This is a cheaper way of creating posters which does not require the technical skill of an artist. For example "Shirlock Holmes"(2009) was created by taking individual photos hich were placed over each other and imposed on a background. The individual posters can then be used as promotional images.
By Greg O'Sullivan
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