Different film magazines attract different audiences through the films they are promoting or criticizing and their mode of address. Some film magazines, such as "Sight & Sound" will include a critical analysis of a film from an academic perspective. This is in complete contrast to the audience attracted by an in-house magazine, such as "Prevue".
An in-house magazine aims to promote the films being shown at that particular cinema to the customer and generally have a bias take on the film. The magazine is aimed at customers and is essentially advertisement for the latest blockbuster. These in-house magazines are usually promoting mainstream cinema and the mode of address is casual and light hearted, appealing to the average cinema visitor.
In complete contrast to an in-house magazine is a professional film review found in magazines such as "Sight & Sound". The mode of address is academic and is aimed at an audience that has, not only an interest, but a wide knowledge of film. The magazine does reviews of international cinema and quotes directors and films which will be completely unknown to the average cinema visitor, when analysing the film in great depth and outlining the storyline. This shows that the magazine is not advertising the film but making an academic review of the film.
There are also film magazine such as "Empire" which make a non bias critical analysis of blockbuster films. This attracts a younger audience than "Sight & Sound" and requires little prior knowledge of film or the film industry. The younger audience is also attracted due to the humorous and entertaining mode of address.
Film magazines attract a variety of different audiences
By Greg O'Sullivan
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