These are the initial ideas we had for the film poster. The 1^st example is a split screen with the two key characters of the film on the foreground of the poster. One side has Mr Smith (the teacher) and the other has Lukasz (friend of Mr Smith; foreign exchange student). The split screen is symbolic to represent the conflicting “Viewpoints” and the “actual portrayal” of society. Of which consists of water condensed glass layer (as the background) over the two key characters (looking in opposite directions) of the film. This links into the tag-line of 'Ignorance is bliss' as people acknowledge what is truly occurring amongst them in their own society but yet choose to ignore it/turn a 'blind eye'.

The title is split across the two characters to emphasise the contrasting 

this notion even further. The names of the characters are only on the drawing of the poster to signify who would be on the poster. The billing block is placed at the bottom, archetypal style of layout of movie posters. Also, the boxes above the characters are just to signify what would be the background pictures that would be behind the characters. Furthermore, the tag-line is positioned centrally at the top, not the most typical place the tag-line to be placed, but has been used effectively on famous posters such as the one of the 'Gladiator' film. 

The second poster below was designed more in mind with relation to the theme of British identity.  As the Union Jack Flag demonstrates this as it is layered over  the iconic background images of London landmarks, again reinforcing the theme to an extent plus, the setting. The land marks would be blended together by the means of using the software; Photoshop, consisting of London Bridge and the London Eye. Taking in consideration that we have to implement our own pictures in the poster, we would take own pictures of these landmarks. These are used as they easily identifiable landmarks, so that audiences can pick up these traits without thinking twice to the setting of the film. Plus, it may well add to their decision on whether they may want to watch this or not (This is an attempt of course to reach larger demographic thus increasing the overall consumption of the film).

 

The title would be stretched across the centre of the flag (poster), spelt in two different fonts to emphasise the contrasting 'Viewpoints' depicted in the film and the 'actual portrayal' of British society depicted in the film. The tag-line would be situated below the title; the most traditional layout position on a film poster, as it would be far more likely to be noticed than in any other position. The billing block would be situated at the bottom of the poster in the central, again another traditional layout of a film poster. A picture taken by a member of the group of the graffiti on the wall would positioned directly below iconic London landmarks, again to signify the contrast. 

Ideas for film review page

With a readership of young adults, Spark magazine consists of mainly images in order to make it appealing to the eye for teenagers. The review page will consist of a large title and a large image of the main characters of the film, Daniel and Filip. The review itself will be in a different style of font in which has been used for the Heading, Tagline, break-out boxes etc and colour. The breakout boxes used will be topical questions raised by the film to spark discussion in the classroom. An example of this would be; what does being Briitish mean to you? a qurestion that is posed in the film, Viewpoints.
An additional feature to the review film page is a free HMV voucher, 'An outstanding £10 off at HMV when you subscribe to Spark!!!(see page 30 for more details)' This is tomake the reader want to read on through offering a freebee. This is suitable for the magazines laid back mode of address and the fun tone that runs throughout. It is also an ideal offer for the target audience as it is one many would be interested in.
Below are some sample layouts and images we thought would be appropriate for our film review;

Film Magazine

As our film, 'Viewpoints' is aimed at a target audience of 15 we decided to make the film magazine suitable for a young audience also. The aim of our film is to raise debate and disscussion in the classroom about moral issues such as racism, violence, cultural values, right and wrong etc, therefore the film magazine will also include similar features with the same purpose. The title given to the magazine is 'Spark'. The title has an exciting tone which would appeal to the target audience. It also illuminates the colloquial mode of address of the magazine. The fonts used in the publication will suggest an element of fun, there will be a consistant house style of bold and brightly coloured headlines throughout. Spark will be launched in schools particularly to advertise the short films that will be shown in PSE lessons at school.
Overall, 'Spark' magazine will aim to fulfill three main purposes; Raise awareness on certain issues, educate and entertain. It will include profiles on actors full of fun facts, quizes/competitions, advertisements on the latest games/DVD's/ films, a TV guide for movies and film reviews. It will also include factual pages about current issues and affairs in Britain to allow the young audience to learn from 'Spark' as well as be entertained.
The title Spark was chosen as we feel that it is an appropriate title to our film magazine considering the magazine promotes short films that will be used in shcools to raise debatable issues in PSE. Therefore the films 'spark' discussion in the classroom, Spark magazine will emphasise this.

Below is a profile of a Target Reader for 'Spark' magazine;
An interview by a Spark reader.

What breakfast cereal do you eat? Frosties.
What mode of transport do you use? Bike/Bus/Train.
What accomodation do you live in? At home with my parents.
What do you drink? Fizzy drinks.. Coke.
What TV shows do you like? I like Family Guy, South Park, I also like quiz shows and reality TV.
What music do you listen to? A bit of everything really, Indie is my favourite.]
What is your favourite meal? My mums Speggettii
Main interests? I like to hang out with my friends
Were do you go on holiday? I have been to America.
Do you vote? No, im not old enough.
Were do you like to go in your spare time? I love going to the cinema.

Having a profile of a target reader for Spark gives real insight into the type of audience that would enjoy the magazine, people that can relate to this profile would be interested in Spark.

Film Poster: Genre

The genre of our film poster is social realism. The film is in an urban setting an explores the characteristics of Britain, as well as all of it's problems. The film shows traditional images of Britain, such as 'Big Ben' to be irrelevant to the contemporary UK. Typical themes that appear in social realism films, such as anti-social behaviour, cyber bullying and immigration, are all present in this film. The genre will be displayed through the way iconic images of Britain and tourist memrabilia are blured and hard to see through the tranluscent Union flag covoring them. The flag is then melting away to reveal a graffitti covored brick wall, representing the realistic and ugly side of British culture. This gives the poster a very gritty and urban feel and displays the main ideas in the film.


reminder: " he noticed how everyone was different" on the bus point of view (Like the Queens speech).

Film Poster: Tag Lines

After a discussion about the title of the film, we were stuck with the two 'finalists' titles. They were 'Viewpoints' and 'One Fine Day'. Both these titles are relevent to the story as they have elements of contrast. We decided to go with Viewpoints.

Viewpoints is a powerful word that dosnt give to much away about the film. Some people may see it and think, beautyful scenary and pictures however it is to show that everyone has a different point of view.

Deciding the tag-line was a hard task as it requires a moment of genius to land the one that makes you think ' thats the one'. Many different ideas were floating around.

Viewpoints

One country, two points of view

Everything isnt always as it seems

Living the lie

Who can view trust

Ignorance is bliss

Film Poster: Target Audience

The target adience for the film is secondary school age children. The film has an educational value as it can be used to provoke discussion about anti-social behaviour, cyber bullying and british values. Therefore the certificate for this film is 12 (BBFC). The film is relatable to school children due to it's school setting and stereotypical characters, allowing children's prior knowledge of characters to help them identify with them thus helping them understand the plot.

Characters and Locations

Characters and locations

School

Northfields tube station

Bus stop

Cash point

Alley way passage around the corner from the school; very dark, minimal lighting, only source of light is from the lamppost in the background.

Students are sitting in the middle of the classroom at tables, dressed in their 6^th form uniforms. A mix of boys and girls.

Student1: Luke Burge

Student2: Lawrence Artitzone

Student3: Gabriel

Student4: Patrick McHale

Student5: Charlie O'Toole

Daniel Richards as the Teacher (Mr Smith); dressed in a dark grey suit, white shirt and black shoes. Black hair. Tall White male, (Dark grey shoulder bag).

Filip as the foreign exchange student (Lukasz):

White eastern European male. Black hair

-Black coat

-Red and white 'Poland' scarf

-Dark blue jeans

-White shoes

-Black gloves

-White shirt

-Small blue suitcase

Greg O'Sullivan (passer by): dressed as a 6th form student similar to those students from the earlier scene of 6th form students in the classroom.

Synopsis draft

ONE FINE DAY, IS A GRIPPING TALE WHICH PORTRAYS A PURE CONTRADICITON OF THE TRADITIONAL BRITISH STEREOTYPES FROM THE POINT OF VIEW OF A SECONDARY SCHOOL TEACHER WHO BELIEVES IN THE TRADITIONAL BRITISH MORALS AND VALUES OF WHICH CONTRAST TO THE TRUE PORTRYAL OF BRITISH SOCIETY.

THIS BEGINS FROM TECACHER IN THE CLASSROOM TEACHING A CITIZENSHIP LESSON SPEAKS OF HIS FRIEND'S EXPERIENCE OF BRITISH STEREOTYPES. HOWEVER, WE SEE A DEVASTING TRUE PORTRAYAL OF THE DARK SIDE OF CONTEMPORARY BRITISH SOCIETY.

INFLUNCED BY SOCIAL-REALISM FILMS SUCH AS, 'THIS IS ENGLAND'.

Script

INT.CLASSROOM.AFTERNOON
Teacher is preparing presentation on multiculturalism and british values.

MR.SMITH: we will be spending the next few afternoon registrations discussing our different lifestyles and how we feel about being britsh. what does it mean to you to be british?

STUDENT raises their hand and catches the attention of the class.

STUDENT 1: Being english?

STUDENT2: Living in London?

STUDENT3: eastenders!

STUDENT4: who even cares?

STUDENT 5: “ yeah, Britain’s shit…”

The class erupts with laughter

MR. SMITH: “Your problem is you just don't appreciate where you come from, you don’t realise how lucky you are to live in such a great country with such respectable people! I had a friend that was a foreign exchange student and her experiences are proof of how great our country is”

EXT.OUTSIDE TUBE STATION (DAYTIME)

Lukasz arrives in London with a small suitcase and walks down the street.

MR.SMITH(VOICEOVER): “He came with virtually nothing and was amazed by the huge variety of ethnicities in London.”

Lukasz stares at a group of friends (all of which have different ethnic backgrounds)

EXT.CASHPOINT.DAYTIME

Lukasz uses the cash point and goes to put his wallet in his pocket.

MR.SMITH(VOICEOVER): “Even a foreigner noticed our British sense of fair play.”

Lukasz drops his wallet on the floor and a passer picks it up and hands it to him with a smile.

Passer by: ”Sorry mate is this your wallet?”


INT.APPARTMENT.AFTERNOON

Lukasz arrives in a small room, places his suitcase on the bed and smiles.

MR.SMITH(VOICEOVER): “We swapped homes for two weeks. He was amazed at how convenient everything was.”

Lukasz goes through the drawers in a fit of excitement.

INT.CLASSROOM.AFTERNOON

MR.SMITH: “Living in his home was hard, at first i didnt like it, i felt frustrated when i couldnt communicate, but with a I got through it alright knowing that i would be returning home soon. It truly was an experience! And it made me realise that we don’t really have any problems here in blighty.

Bell rings

MR.SMITH: You can go now!

Children hurriedly gather their belongings.

While Mr.Smith cleans the white board one of the students reaches into the chest of drawers

MR.SMITH: (turning around having not realised) Is something wrong Lawerence?

STUDENT: (confidently)No Sir (seeing a ruler on the floor) I just dropped my ruler.

picks up the ruler and exits.

Mr.Smith sits at desk where she continues with some work. fades out to show a shift in time.

EXT.STREET.EVENING
Establishing shots of high street, teacher is filmed walking along the road arrives at bus stop and looks at his watch.

MR.SMITH sees someone shout a racist remark at a passer by as he walks down the street.

RACIST:"(Racist remark)"

EXT.OUTSIDE ESTATE.EVENING

MR.SMITH confidently walks along until he’s confronted with a gang of youths. They attack he and he has no chance of fighting back.

One of the youths pulls out a phone and starts to record.

It is then revealed that MR. SMITH is watching the attack on Youtube.

our names on the credits at the end of the Youtube video.

Magazines Research: Purpose

Film reviews can entertain, convince, notify, evaluate, criticise, publicise, misuse and save money; and inform people. Any number of these principles can be carried out in any review, and it is frequently decided by the magazine and their intentional audience as to the how and to what degree that these purposes are accomplished. Reviews operate as a middle man involving the (un-)seen film and the audience, and can therefore hold some influence over a variety of things, such as:

• The gross revenue of a film. While there are a numerous claims that mass-marketing of certain films can quash any review's impact, the failure of a film for example Alexander (which had particularly ruthless reviews) begs to differ. Nonetheless, there is in addition support for this argument, as was the case for all the later Scary Movie films; and the Disaster/Epic/DateMovie series. Despite this, they emerge to have a significant impact on independent films, and the astonishing success of some such as Pulp Fiction was believed to be to a certain extent the consequence of exceptionally complimentary reviews. Occasionally, film companies will not screen a film for reviewers in apprehension of getting very poor ones, as was the case for The Avengers. This doesn't always turn out well, as this approach is far too widespread nowadays and reviewers persuade audiences to be cynical about such films.

• Advertising for the film. As well as an advertisement for films within itself (anyone can fail to spot all the convention adverts from time to time, after all), many critically commended films 'spam' review ratings on their film posters and film companies rarely present press kits and gifts to critics in hopes of getting more positive reviews. Independent films are also undersupplied in the large marketing budget, and reviews inform audiences about the film for free; working in their favour.

• Anticipated earnings. Still major box analysis sites such as Box Office Prophets feature reviews in their estimates.

• Audiences who seek to make an improved judgement on whether to view a film or not. Finally, it’s the consumer who has the money and they don't always have it to throw away, so any good signs of a film, for instance a review, assist them decide on a film that they would enjoy.

The audiences for reviews contrast as they are largely reliant on the magazine itself and its own, intended target audience. For instance, a film like “Harry Potter” would be reviewed as a children's story in a children's magazine, supporting it largely on appearances and how 'desirable' it may be, whereas any adult magazine or newspaper (be it The Guardian, TotalFilm, or Sight & Sound) would see it as a story about childhood, focusing on what's below the surface and how it tries to explore this theme.

‘TotalFilm’ and ‘Empire’ provide for mainstream film audiences who are initially desire to be entertained. Whereas, there is to an extent of criticism concerned, it is not the foremost focal point of the majority of articles; more the plot and characters. It is also more visually satisfying, with numerous graphics, images and colour that grab hold of your sight easily, plus a rating for films. Audiences are just expected to know the main stars of Hollywood, and perhaps other, parallel mainstream films (e.g. in TotalFilm's "See this if you liked..." section).

On the other hand then there are magazines produced by cinemas, for example, ‘Prevue’ by Vue cinema, who pass out a brochure style layout to be read quickly (also means its cheaper to produce), includes a huge picture of lots of smaller ones, no rating, and simply a plot/character summarisation that is entirely positive, as the institutional repercussions (i.e. ticket sales) warrant it.